A Common Perspective — Surviving but not Thriving
“Tanning training is a nice option, but it’s really just a luxury, right? Especially when you consider the economy and staff turnover; educating my staff gets pretty expensive, really fast.” This kind of thinking may allow a business to survive, but without a formal salon certification program, it becomes really difficult to thrive. Why?
Consider the reasoning behind cutting training. No one disputes that training is helpful. But for owners watching their budget (and what owner doesn’t), training is invisible — you can’t see it or feel it like you can a new piece of tanning equipment. When it comes to a simple, direct dollars and cents return on investment, invisible equals intangible, and intangible return doesn’t appear to put food on the table. That’s why training is seen as one of the easiest things to cut out of the budget.
But formal salon education does have tangible returns. Following are standard, physical returns on investment that staff training allows you to see:
Improved job satisfaction, focus and morale.
Reduced staff conflict as more of the staff receives our standardized, comprehensive basic training.
Reduced stress because you know your employees are better equipped to do the job right the first time.
Improved customer care.
Improved on-the-job performance and productivity.
A Secret to Reducing Expenses
By extension, improved competence and performance will lead to an improved company image, as well as improved customer sales and retention. All of these things positively impact your bottom line. Want to know a secret? Many salon owners have been known to further reduce their initial investment by having the employees pay the initial cost. Then if the employee stays for a minimum of three to six months, they get reimbursed. If this is an option at your location, what do you have to lose? Is training worth the peace of mind, the improved productivity and the increased bottom line? You be the judge.
Tanning Dynamics has the product knowledge, technical skill and experience to help improve your salon, solarium or other indoor tanning-related business.
Call us at 1-888-826-7297 to see what we can do for you, or simply click on one of the links below to learn more: